In 2020 every Business need a video marketing strategy.
Video marketing isn't new. What has changed is how important video has become promoted and displayed on every platform and channel. Video is not only just one piece of your overall marketing plan. It's central to your outreach and campaign efforts especially your social strategy.
Video has absolutely dominated social. Four of the top six channels on which global consumers watch video are social channels.
- Video Production
- Video Editing
- Voice Over in all Languages
- Special Effects and Creative content
- Pixels and framing as per platforms and Channels.
- Video Marketing Campaign Setup
- YouTube, FaceBook, LinkDn, Instagram, Twitter, TikTok, SnapChat, Whatsup.
ExpertRadius Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
2017 saw a surge in the popularity of video as a content marketing format. 2018 saw video rise to the top of your marketing tactic list. Video as a tactic was likely streamlined by your creative team as a one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it.
2019 transformed video from a singular marketing tactic to an entire business strategy.
What does 2020 mean for video marketing?
2020 is the year for video as a holistic business approach, meaning video content will be produced by all teams in a conversational, actionable, and measurable way.
More than 50% of consumers want to see videos from brands more than any other type of content.
Video Marketing, Video Content is preferred
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
Video can be a versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads.
According to ExpertRadius.com research retargeting our website visitors on social media has led to a 47% increase in visitor value site-wide." The granularity of video analytics on platforms like Facebook is one reason why, in 2018, 93% of businesses reported getting a new customer on social media thanks to video.
Lastly, 2019 has brought about a penchant for the authentic and raw. According to ExpertRadius.com Research, consumers and customers actually prefer lower quality, “authentic” video over high-quality video that seems artificial and inauthentic.
Video is within reach for businesses of virtually any size — team and budget alike. 45% of marketers plan to add YouTube to their content strategy in the next year. Will you join them?
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